Insights: Unveiling the Secrets of Analysis

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In this blog we will explore the key findings that emerged from our comprehensive analysis:

1. Seasonal Sales Trends and Product Correlations:

Quarter 3, coinciding with the rainy season in India, has consistently seen a surge in sales of Good Night Power active mosquito repellent liquid machines. This strong correlation with increased mosquito activity highlights the relevance of this product during the rainy season. Additionally, Saffola Gold Oil’s increased sales during quarter 3 suggest that customers cook more at home during this time.

2. Winter Demand for Parachute Hair Oil:

Quarter 4, representing the winter season in India, witnesses increased sales of Parachute Hair Oil. This indicates that customers perceive this product as an effective solution for dry and frizzy hair during the winter months.

3. End-of-Month Retailer Purchasing Patterns:

Retailers tend to make maximum purchases from the distributor at the end of the month to replenish their stock for the upcoming month. Understanding this behavior helps us optimize inventory management and ensure smooth supply.

4. Revenue Growth Trajectory:

Over the four-year period, we observed a consistent upward trend in revenue, indicating a positive and promising business growth trajectory. This growth reaffirms our commitment to providing quality products and services to our valued customers.

5. Impact of Nationwide Lockdown:

During the nationwide lockdown in March 2020, the distributor experienced a significant decline in revenue in April 2020. This drop was due to the temporary closure of businesses, illustrating how external factors can influence sales.

6. Shifting Revenue Trends by Company:

In 2018 and 2019, Godrej generated higher revenue than Marico, but in subsequent years, the trend reversed, with Marico taking the lead. Understanding these trends allows us to adapt our strategies to the changing market dynamics.

7. Top Revenue-Generating Retailers:

Several retailers consistently ranked as the highest revenue-generating entities, highlighting their crucial role in our overall success as key partners.

8. Brand Preferences of Customers:

Godrej’s mosquito repellents and Marico’s parachute oil emerged as the top 5 selling products, indicating strong customer preference for these brands.

9. Product Return and Sales Insights:

We observed higher returns for Good Night Power Chip Combi System, suggesting a need to address potential issues with this product. On the other hand, Goodnight Power Activ’s high sales indicate its popularity among customers.

10. Dominance of Marico’s Top 5 Products:

Marico’s top 5 products consistently outperformed Godrej’s, showcasing strong market acceptance and dominance.

11. Inventory Management and Supplier Relations:

Consistently higher quantity bought from suppliers compared to quantity sold to retailers suggests that maintaining higher inventory levels is vital to ensure a steady supply.

12. Retailer Order Frequency:

Some retailers placed the highest number of orders, emphasizing their regularity and importance to our business. Conversely, others placed fewer orders, indicating potential areas for improvement.

13. Brand Preferences of Retailers:

Two retailers emerged as prominent buyers of Godrej products, while two others showed a preference for Marico products. Understanding these preferences helps us cater to the specific needs of our retail partners.

In conclusion, our distributor data analysis provides invaluable insights into customer preferences, seasonal impacts, brand performance, and retailer behaviors.

Thank you for joining us on this data-driven journey.