The State of the Knowledge Economy.
The fabric of the knowledge economy has changed permanently.
The knowledge economy is “An economy in which growth is dependent on the quantity, quality, and accessibility of information.”
The knowledge economy is one of the best ways to share real expertise, with people who might be in the same shoes you’ve been in before. Starting out might seem intimidating, but there are many tools and resources available today that allow you to niche down on your domain, go where your audience is, and share relevant content that is valuable to them.
We reviewed online case studies and media reports from publications such as Thinkific to present an overview of the current state of the knowledge economy with the following three emerging highlights:
1) Online learning is the “new normal”.
In 2020, the knowledge economy experienced drastic growth with 66% of Americans more motivated to move to online learning since Covid began.
The ability to go at your own pace, while having the flexibility to access coursework at your own convenience were some of the top reasons people preferred online learning.
2) Increased demand across industries/geographies.
The opportunity for content creators and companies looking to enter the knowledge economy continues to be massive. Since Covid, student demand for online learning has increased dramatically across all industries — from health and fitness to software and technology.
With riches in the niches, there is a growing number of students in each category. With technology as the equalizer, this demand goes beyond borders making the knowledge economy more globalized each year — allowing creators to sell cross-border knowledge, tools, courses, and more.
3) More creators find success in this economy
There are over 50 million people around the world who consider themselves to be “creators” — people who make content on platforms like TikTok, Instagram, Twitch, or YouTube. And while these platforms make it easy to build an audience, monetization via brands or sponsorships has always been a challenge for anyone outside of the top influencers.
This is not the case in the knowledge economy. More people succeed in building revenue through online education every year. And with students seeking out more personalized and niche learning experiences, you can achieve success without needing 10,000+ followers on social media.
If you have relevant expertise and would like to offer your knowledge over 1:1 video calls, you can create a profile on G&E to offer complementary or paid micro-consultations. G&E has onboarded professionals from various domains including subject matter experts, community builders, career switchers, product hunters, entrepreneurship mentors, and more.
Check out G&E to know what you don’t know directly from professionals. Don’t hesitate to write to us at hello@geeksandexeprts.com if you have any questions.
