How to Capture the Guest in Hospitality Industry?

Geeta College
Aug 28, 2017 · 2 min read

Future professionals in the hotel industry must be able to analyze who their customers will be and why they will have customers. Marketing classes teach how to determine the buyers of a particular product — who the potential guests of a particular hotel property are. Such courses show how to evaluate demographic data and psychographic data for potential markets.

Following are some ways to attract guests:

1. Evaluating Management

Managers get good remuneration because they have more responsibility than the employees they administer. Having a manager who do not have the skills, keenness and drive to produce positive results is a manager that should be replaced. Hotel Management Colleges in NCR aims to produce quality managers rather than quantity.

2. Integrate Both Internet and Traditional Marketing Strategies

No doubt, Internet is instantaneous and its marketing is incredible. Simultaneously, also keep in mind about the trends of traditional marketing and advertising methods. Every hotel should have a proper advertising to attract the attention of travellers. Advertisement depends on your budget; you can choose different media like newspaper, magazine and radio to grab the attention of the people.

3. Make Every Guest Room Comfortable and Inviting

When an individual is on business tour, their room becomes very important for them. It should be equipped with a nice work area, a big flat-screen TV for entertainment and relaxation. Wi-Fi connectivity is almost a must. Other facilities like an upgraded shower head or a mini-fridge and microwave will be appreciated by all guests.

4. Encourage Guests to Share their Experiences during their Stay

Know more about your guests through your website, taking a customer feedback or just having a conversation with them before they check out. Encourage guests to post videos or pictures of their trip and time they spent at your hotel. Making guests feel important is very important to keep them interested towards you hotel. People who feel delightful and valued are much more likely to visit the hotel again in future.

5. Make Everybody Happy!

Everything that you can do to make your guests and employees happy will make your hotel a more enviable place to stay. Hotel Management Colleges in NCR conducts various sessions like seminars and workshops to make students learn how to satisfy their customers. Happy employees will also help to promote the hotel among their family, friends and near ones.

6. Creating an Enthusiastic Team Spirit

Keenness is one of the best qualities any worker can have. You can overcome number of skills through training. Enthusiasm is catching. Having a bubbly personality to greet guests when they check in or always walking around with a smile on your face does matter. Passionate employees work harder, talk positively about their jobs and promote the qualities of their hotel.

)

Written by

Geeta Group of Institutions, run by the K.R. Education Society, was established in Historic city of Panipat in 1992. Education, Engineering, Science, Technology

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade