Geetika GuleriainGlue Labs BlogAre we building unethical AI systems?There’s a lot of hype around Artificial Intelligence and for all the right reasons. Investors are pouring money into promising AI…Apr 5, 2019Apr 5, 2019
Geetika GuleriainGlue Labs BlogWhy Online Communities Matter for E-Commerce BrandsOld proven digital marketing strategies no longer hold when it comes to building a brand. What is this new trend around building…Mar 22, 2019Mar 22, 2019
Geetika GuleriainGlue Labs BlogHow Artificial Intelligence Help Build Smart CitiesThis is the global projection of spending on smart cities by 2020, according to Statista:Mar 4, 2019Mar 4, 2019
Geetika GuleriainGlue Labs Blog“They did surgery on a grape”- What makes things go viralNot long ago, my Instagram feed was flooded with memes on “They did surgery on a grape”. Opening the comment section on any post was never…Nov 26, 2018Nov 26, 2018
Geetika GuleriainGlue Labs BlogE-mail Marketing Tools for E-Commerce: WWH- What, Why and HowWhat is email marketingNov 19, 2018Nov 19, 2018
Geetika GuleriainGlue Labs BlogHow to decide on a pricing and discounting strategy for your Ecommerce businessIt is nearly an impossible feat to perfectly price your product offerings and maximise your profits given that there are so many volatile…Oct 25, 20182Oct 25, 20182
Geetika GuleriainGlue Labs BlogHow to apply Maslow’s Hierarchy of Needs to your online business“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” — Abraham MaslowOct 17, 2018Oct 17, 2018
Geetika GuleriainGlue Labs BlogSocial Commerce- the new wave of marketing, also the death of E-Commerce?“You can never go wrong by investing in communities and the human beings within them.” — Pam Moore, CEO, Marketing NutzOct 10, 2018Oct 10, 2018
Geetika GuleriainGlue Labs Blog6 Reasons why we love Shopify and you will tooThis post is not just for those who already know they want to venture into the promising world of e-commerce but also for those who think…Sep 28, 2018Sep 28, 2018
Geetika GuleriainGlue Labs Blog6 ways Artificial Intelligence is changing the world of E-CommerceKan used his latest purchase, Alexa — an Artificial Intelligence (AI) powered virtual assistant, to book an Uber to his college. “Alexa…Sep 18, 2018Sep 18, 2018