Geetika Kambli – Medium

Geetika Kambli

Geetika Kambli

Losing it to the machines: are we going to lose our design jobs to computers?

The recent Star Wars film featured the return of its most loved characters — R2-D2 and Droid. What made it special was its distinct…

Aug 20, 2020

Losing it to the machines: are we going to lose our design jobs to computers?

Aug 20, 2020

Geetika Kambli

How market research failed the 2020 decade:

Arguably one of the most promising fields in the knowledge space, market research has disappointed in its failure to stay relevant in the…

Jun 12, 2020

How market research failed the 2020 decade:

Jun 12, 2020

Geetika Kambli

Why getting online will not solve it. Digital Thinking in the COVID age.

There so much written about how some industries are changing in the post COVID age. Business reports are announcing trends, and yes, they…

May 19, 2020

Why getting online will not solve it. Digital Thinking in the COVID age.

May 19, 2020

Geetika Kambli

The 3 I’s of Digital Thinking

Based on adapting the design thinking process to digital solutions, the Digital Thinking approach is is a powerful tool. Built on sprints…

Mar 13, 2020

The 3 I’s of Digital Thinking

Mar 13, 2020

Geetika Kambli

©Making big data small: More or less?

At a recent conference, researchers heralded big data as the future of insighting. And they might not be wrong. Big data has transformed…

Mar 9, 2020

©Making big data small: More or less?

Mar 9, 2020

Geetika Kambli

The decade is over. (whew)

The last ten years in India have been a blur. Everyone has been running real fast to keep up. And because we’ve been so out of breath…

Jan 17, 2020

The decade is over. (whew)

Jan 17, 2020

Geetika Kambli

Making Unicorns Fly: Why technology companies need Digital Thinking

The dictionary definition of a unicorn is no longer a hoofed beast, both rare and mythical. Instead, it is the identification of a unique…

Jan 17, 2020

Making Unicorns Fly: Why technology companies need Digital Thinking

Jan 17, 2020

Geetika Kambli
in
Digital Thinking

Digital Thinking: Focus on user value, not just usability

Recently, I was at a roundtable discussion in the company of some fairly influential design leaders, when the debate turned to Design…

Jan 16, 2020

Digital Thinking: Focus on user value, not just usability

Jan 16, 2020

Geetika Kambli

3 ways to build loyalty with Digital Thinking

The times we live in, are all about being non committal. From open relationships and late marriages, to last minute confirmations on…

Dec 31, 2019

3 ways to build loyalty with Digital Thinking

Dec 31, 2019

Geetika Kambli
in
Design 2025

Artistic Perfection : Deserving attention or misplaced priority ?

On April 20 this year, I awoke in shock and grief to see the majestic Notre Dame ravaged by fire; the iconic spire and most of the roof…

Aug 25, 2019

Artistic Perfection : Deserving attention or misplaced priority ?

Aug 25, 2019

Geetika Kambli

Geetika Kambli

Geetika is an engineer, mba, & researcher; building connections between technology, markets & users. At the Centre for Behavioural Research, Future Factory.

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