Geetika KambliLosing it to the machines: are we going to lose our design jobs to computers?The recent Star Wars film featured the return of its most loved characters — R2-D2 and Droid. What made it special was its distinct…Aug 20, 2020Aug 20, 2020
Geetika KambliHow market research failed the 2020 decade:Arguably one of the most promising fields in the knowledge space, market research has disappointed in its failure to stay relevant in the…Jun 12, 2020Jun 12, 2020
Geetika KambliWhy getting online will not solve it. Digital Thinking in the COVID age.There so much written about how some industries are changing in the post COVID age. Business reports are announcing trends, and yes, they…May 19, 2020May 19, 2020
Geetika KambliThe 3 I’s of Digital ThinkingBased on adapting the design thinking process to digital solutions, the Digital Thinking approach is is a powerful tool. Built on sprints…Mar 13, 2020Mar 13, 2020
Geetika Kambli©Making big data small: More or less?At a recent conference, researchers heralded big data as the future of insighting. And they might not be wrong. Big data has transformed…Mar 9, 2020Mar 9, 2020
Geetika KambliThe decade is over. (whew)The last ten years in India have been a blur. Everyone has been running real fast to keep up. And because we’ve been so out of breath…Jan 17, 2020Jan 17, 2020
Geetika KambliMaking Unicorns Fly: Why technology companies need Digital ThinkingThe dictionary definition of a unicorn is no longer a hoofed beast, both rare and mythical. Instead, it is the identification of a unique…Jan 17, 2020Jan 17, 2020
Geetika KambliinDigital ThinkingDigital Thinking: Focus on user value, not just usabilityRecently, I was at a roundtable discussion in the company of some fairly influential design leaders, when the debate turned to Design…Jan 16, 2020Jan 16, 2020
Geetika Kambli3 ways to build loyalty with Digital ThinkingThe times we live in, are all about being non committal. From open relationships and late marriages, to last minute confirmations on…Dec 31, 2019Dec 31, 2019
Geetika KambliinDesign 2025Artistic Perfection : Deserving attention or misplaced priority ?On April 20 this year, I awoke in shock and grief to see the majestic Notre Dame ravaged by fire; the iconic spire and most of the roof…Aug 25, 2019Aug 25, 2019