“Where the **** am I going!?” — Razbuten’s partner on multiple occasions. I recently watched a video by American YouTuber Razbuten in which he asked his wife, a novice gamer, to figure out on her own how to play a variety of games. Watching her attempts to navigate through the…

Sign up for this months UXMasterclass Leadership Series to discover how to unleash the power of storytelling for UX teams. Stories matter. As humans, we are biologically wired for storytelling. Not only do stories help us make sense of the world around us, but they also enable us to make…

During London Games Week at the beginning of April, a few of us from Sutherland Labs visited Now Play This at Somerset House, a Festival of Experimental Game Design. We were interested in seeing the latest in independent and experimental games design from around the world. They showcased around a…

Sign up for this months UXMasterclass Leadership Series to discover how to unleash the power of storytelling for UX teams. Stories matter. As humans, we are biologically wired for storytelling. Not only do stories help us make sense of the world around us, but they also enable us to make…

During London Games Week at the beginning of April, a few of us from Sutherland Labs visited Now Play This at Somerset House, a Festival of Experimental Game Design. We were interested in seeing the latest in independent and experimental games design from around the world. They showcased around a…

Have you ever experienced back pain and eye strain from sitting all day in front of your computer at work? Have you ever caught your attention drifting to your phone? It’s physiological and perhaps you need a design change. Here are some tips to keep healthy at work. Hi, I’m…

Human-centred design puts real people at the centre of the development process, enabling designers to create products and services that respond to people’s real problems. But how can an organisation inexperienced in design processes incorporate this technique? In this blog article, I describe how I facilitated a design hackathon to…

The term ‘mental model’ crops up frequently in user research. In briefs. In debriefs. In just about every research context (save the sessions themselves). I’ve even been known to utter it myself. But recently I’ve seen it used in so many different contexts to mean so many different things that…

“You’re holding the map upside down.” — My husband to me on multiple occasions. I have a horrible sense of direction. It doesn’t matter if I’m traversing the grid system of my hometown in New York City or weaving through the spaghetti that is London streets. It’s very easy for…