A no-nonsense quick guide to Corporate Innovation.

Dear CEO,

You’re tired of buying companies started by ex-employees who found a problem worth solving but didn’t have the time, mandate and support to solve it in-house.

Consequently, you initiate an “innovation unit” to build new biz and secure market position using your competitive advantage as an established player.

Instead, you end up producing expensive initiatives that are disconnected from the core business. Eventually, you devise an arbitrary PR- and branding value or simply close it down and write off the expenses.

Along the way you discovered that current employees;

  • Don’t like change
  • Use their time and effort on stuff they’re measured…


Lasse Gejl

Product designer, executor and angel investor. Co-founder of GoMore.

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