Find your best story-tellers — and encourage them to work with your technologists in order to adapt stories to new and varied platforms. Your audience is more connected and more digitally savvy than ever before -without a good story, delivered in a timely manner, your message will be lost to your competitor
You can consistently produce the best design work in the world, but if you can’t get other people to see your perspective or want to help bring your vision to life, your impact will be capped. Once your hard skills are in a good place, work on your soft skills: communicating clearly; pitching a compelling vision; knowing what matters to whom; collaborating well with others. Those skills are critical for growing your leadership in every profession, not just product design.