Gemma Jones – Medium

Gemma Jones

Gemma Jones

Reflecting complexity in your insights practice

Working with it, valuing it and committing to change

Jul 13, 2020

Reflecting complexity in your insights practice

Jul 13, 2020

Gemma Jones

This is all in the air: a new kind of future for London transport

The 2020s have served us a different flavour of Future. And for cities like London, the air tastes like hope as well as fear.

May 19, 2020

This is all in the air: a new kind of future for London transport

May 19, 2020

Gemma Jones

The historian and the futurist

I’m a futurist and I’m quarantining with a historian. We recorded one of our conversations about how stories shape us, how to work with…

May 14, 2020

The historian and the futurist

May 14, 2020

Gemma Jones
in
The Startup

Tuning into the ‘unprecedented’- Futuring for Marketers

In 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally…

May 5, 2020

Tuning into the ‘unprecedented’- Futuring for Marketers

May 5, 2020

Gemma Jones

The Unique Cultural Dynamics of South Korea’s Covid-19 Strategy

South Korea has been praised as an exemplar of a successful testing-led pandemic strategy. A point of pride for a new industrial society…

Apr 15, 2020

The Unique Cultural Dynamics of South Korea’s Covid-19 Strategy

Apr 15, 2020

Gemma Jones

The useful vibration; turning anxiety into action

Covid-19 has triggered a collective anxiety that has provided huge momentum for a global crisis response. This moment of peak anxiety…

Apr 3, 2020

Photo by Mike Lewinski on Unsplash

Apr 3, 2020

Gemma Jones

Redefining Ourselves in a Disaster Era

The concept of disaster is a cultural one and its meaning shifts according to our contextual moment. Covid-19 has consolidated the idea…

Mar 23, 2020

Redefining Ourselves in a Disaster Era

Mar 23, 2020

Gemma Jones

Björk’s Cornucopia — a Speculative Future with Feeling

Bjork’s work has become increasingly focused on sensory immersion, consolidating her avant-garde status and creating connection where her…

Mar 18, 2020

Björk’s Cornucopia — a Speculative Future with Feeling

Mar 18, 2020

Gemma Jones

Gemma Jones

making connections between people, habitats, places and world(s) via culture, semiotics and speculative insights… www.gemma-jones.com

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