Gemma JonesReflecting complexity in your insights practiceWorking with it, valuing it and committing to changeJul 13, 20204Jul 13, 20204
Gemma JonesThis is all in the air: a new kind of future for London transportThe 2020s have served us a different flavour of Future. And for cities like London, the air tastes like hope as well as fear.May 19, 2020May 19, 2020
Gemma JonesThe historian and the futuristI’m a futurist and I’m quarantining with a historian. We recorded one of our conversations about how stories shape us, how to work with…May 14, 20202May 14, 20202
Gemma JonesinThe StartupTuning into the ‘unprecedented’- Futuring for MarketersIn 2020, marketers need research approaches that help us explore the world as it really is: chaotic, uneven and simultaneously totally…May 5, 2020May 5, 2020
Gemma JonesThe Unique Cultural Dynamics of South Korea’s Covid-19 StrategySouth Korea has been praised as an exemplar of a successful testing-led pandemic strategy. A point of pride for a new industrial society…Apr 15, 2020Apr 15, 2020
Gemma JonesThe useful vibration; turning anxiety into actionCovid-19 has triggered a collective anxiety that has provided huge momentum for a global crisis response. This moment of peak anxiety…Apr 3, 2020Apr 3, 2020
Gemma JonesRedefining Ourselves in a Disaster EraThe concept of disaster is a cultural one and its meaning shifts according to our contextual moment. Covid-19 has consolidated the idea…Mar 23, 2020Mar 23, 2020
Gemma JonesBjörk’s Cornucopia — a Speculative Future with FeelingBjork’s work has become increasingly focused on sensory immersion, consolidating her avant-garde status and creating connection where her…Mar 18, 2020Mar 18, 2020