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One thing that amazes me about the people that do incredible things is how they strike you with their peacefulness. On a sky of modesty, they shine like the sun and enlighten your day.

Realizing one’s mission on the earth or releasing the real potential as some says is not an easy journey. Full of ups and downs this rollercoaster can take you to the moment of truth maybe in years and lead you to the realization of yourself. …


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This is getting a little bit crazy.

I mean just remember how many marketing updates you have every single day. Launches, new features, tips & tricks, best practices, recommendations, lists, strategies, podcast/webinar invitations, demos, etc. fall on your screen like a mad rain.

Notifications beep one after another drifting new information at your shore. Time rears its ugly head and reminds you what you will most likely miss. Especially if you are a marketer waves of anxiety are about to hit your face. Panic? That seems a friendly word. The digital age has even no time for that.

Marketing is…


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Let’s face it. Another e-mail arrives in your inbox that’s about to explode with a million unread mails. This time it’s HR or your manager assigning you a new corporate training. As you have done so many times, you first schedule the training to 3 hours prior to the deadline then move the mail to “Unimportant” folder.

The day arrives and you finish your online training while six other tabs are open as you try to catch up with some tasks waiting — OR in your classroom training you keep pretending you are in the room while answering some important…


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This piece of paper has been staying on our apartment’s entrance gate for ages. If I had known it would inspire me that much to write this story, I would have read it long before.

Let me start with translating it to you first, it reads “No surveyors, marketers, ad distributors and vendors are allowed…”

After reading this I, as a marketing guy in the business for almost twenty years, welcomed my lovely wife home with a smile on my face: “Honey I need to move out from this house because the notice on our apartment’s gate says no marketing…


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If someone told me a stray cat would add many important values to my business life a year ago, I would probably think that they were high or out of their minds.

But our lovely stray cat (or should I say semi-home & semi-stray) “Kedira” amazingly managed to do that. (Yes, you should never say “never” never ever ☺ )

So this is the story of him. Please consider me as just a humble reporter. After all we come after cats, don’t we, right?

The story goes back to the days when we first started out having little walks around…

genca

human being, marCATer

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