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…g and, on some occasions, counterintuitive — most of it now controlled by the customer and not you. In other words, you have the most control over your destiny by having the least control over what your customers actually do with you.
…ews for Sephora, which, according to Sailthru’s first annual Retail Personalization Index, provides the most personalized customer experience in the beauty business.
As the definition of a customer evolves, some companies will need to consider that a customer could also be a thing: a smart refrigerator, a chatbot, etc.