Alexandra Elisabeth Woolsey Puffer

Product designers, by nature of their day-to-day work, have an extremely intimate knowledge of the customer problem and how your product is uniquely suited to solve it. They’re close to the product every single day and know the customer and the problem, as well as the…

far as…n, for example, goes so far as to have a design process start with writing the press release first. Having your product’s designers be the ones telling your product’s story builds in a great litmus test — is there real value being created for the customer? If not, maybe it’s back to the drawing board.

In the past, designers used to focus on screens, or user flows. Sometimes they would mock things up in “high fidelity” and hand them off to dev to help them build software. But this is basic shit now. You can design a bot to do all this boring work for you.