Stimulus — Improving Supplier Diversity and Purchasing Decisions Using SaaS

Genius Guild
2 min readMar 23, 2022

At a time when the focus on corporate social responsibility is at an all-time high and when supply-chain woes are a constant presence in news headlines, the conditions are ripe for a solution to the complex management of vendor and supplier relationships. To that end, we are excited to announce that Genius Guild has invested in Stimulus a software company that uses a proprietary algorithm to improve purchasing decisions for companies.

Founded by Philly native Tiffanie Stanard, Stimulus uses a SaaS model based on their proprietary Stimulus Relationship Intelligence Platform (SRIP). With SRIP, Stimulus is able to provide rich, relevant insights and real-time data analysis that enables buyers to find the right suppliers at the right time.

This investment fits squarely within Genius Guild’s core investment area of restructuring the flow of capital in Black communities by providing companies with the data and analytics they need to make better (read: diverse, equitable, and inclusionary) procurement and sourcing decisions. We also appreciate the Stimulus team’s commitment to helping small, minority-owned businesses (SMBs) operated by Black, Latinx, and Asian founders learn how to become qualified potential vendors for Fortune 500 companies, as well as how to position their businesses for valuable supplier relationships with corporations and government agencies.

Stimulus is a member of the Morgan Stanley Multicultural Innovation Lab and was previously awarded investment from Google’s Black Founders Fund.

Genius Guild joins Morgan Stanley, Standing Oaks VC, Darco Capital, Juno Capital, Black Founders Matter Fund, Segal Ventures, and REFASHIOND Ventures (Genius Guild is an LP in this fund) in the latest round of investment in Stimulus.

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Genius Guild

Genius Guild is a business creation platform that builds and invests in market-based innovations that end racism.