The Labz — Creating a curated online experience

Across the past year and a half, how we engage with each other in both personal and professional settings has drastically changed. As companies and brands work to engage their employees, communities, and customers in this new social environment, there is a ripe opportunity for platforms and startups to cultivate new ways of learning, networking and sharing online.

Today, I’m proud to announce The Greenhouse Fund has invested in The Labz — a drag and drop, a no-code digital design platform that creates high-end, communication-rich, interactive websites and live event experiences. The Labz, allows novice and experienced design professionals an easy-to-setup solution to uniquely present live or on-demand content by mixing-and-matching media, guest activities, communication channels, games, and interactive VR/360 elements without coding and without connecting outside technology.

Founded and led by Farah Allen, The Labz meets the needs of organizations that seek to build community and streamline learning opportunities.

The global events industry is expected to grow 11 percent from $1.1 billion to $1.5 billion by 2028. During the pandemic, virtual live and on-demand events have gained popularity, encouraging organizations to strengthen their digital operations and explore new platforms to reach audiences online. Additionally, corporations are investing in new technologies to communicate with customers and engage with their workforces situated across the globe.

Throughout the pandemic, The Labz has shown the ability to scale its operations through partnerships and smart positioning in the growing online experience industry. Recently the company partnered with Accenture and the Georgia Tech Enterprise Innovation Institute to support the Southeast Minority Business Development Agency (MBDA) Business Growth Hub’s interactive community site and their unique live event needs. The Hub will establish a collaborative support network for minority entrepreneurs and business owners in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee.

The Greenhouse Fund joins co-investors Impact Seat, Quake Capital, and others in the latest round of investment in The Labz.