Welcome to the Genuine Origin Coffee Project

Ripe coffee cherries in Uganda.

Volcafe has supplied green coffee to the world’s largest importers and roasters for more than 150 years.

The Genuine Origin Coffee Project is a brand-new offspring of that century-and-a-half of experience. It’s also a bridge — between specialty roasters and Volcafe’s operations at origin, where we have more than 250 technicians and trained agronomists in the field who work with nearly 30,000 coffee producers.

Specialty roasters are caretakers and artisans, assuming the responsibility of, in a few critical minutes, transforming and enhancing beans that entire villages have dedicated whole seasons and their energies to planting, protecting, nourishing, harvesting, washing, drying and packing.

They carefully apply their craft in order to send a more beautiful and fully realized product on to the final stage of its journey.

Specialty roasters are caretakers and artisans, assuming the responsibility of, in a few critical minutes, transforming and enhancing beans that entire villages have dedicated whole seasons and their energies to planting, protecting, nourishing, harvesting, washing, drying and packing.

Roasters are also essential educators, passing on their knowledge of beans and farms and regions, and in doing so enabling coffee shops, baristas and consumers to understand what they’re tasting and paying for.

As the impacts of global warming are felt, in very real ways, by coffee farmers — who face new types of plant disease and insects, brought on by warmer temperatures — their already demanding profession is becoming increasingly more so. Which will make fewer of them inclined to continue. And which makes this bridge so critical.

Roasters are also essential educators, passing on their knowledge of beans and farms and regions, and in doing so enabling coffee shops, baristas and consumers to understand what they’re tasting and paying for.

By partnering with us, specialty roasters can be a part of our efforts to simplify what has for too long been a stunningly complex supply chain, and in doing so create more stable pricing for growers, so they can run more profitable, predictable and enduring businesses. We’re also using our network and community ties to make sure they’re connected to the information they need — from business management tactics to agricultural best practices—as they face challenges they never have before.

In return, roasters don’t just fly down to buy coffee; they become part of the bigger and increasingly better picture. And with each harvest, they have access to the best beans, set apart by hundreds of cuppers and Q graders at origin.

Genuine Origin is a passion project, of sorts — an experience-informed, business-firm but heart-led effort to ensure that specialty coffee continues to exist, and that the producers and communities that have for generations depended on growing coffee can not only continue to, but can do so with more resources, more security, more confidence and a brighter future.

Have questions? We couldn’t be more excited to talk. Here are a few ways to get in touch.

ps: Come say hi on Instagram, Twitter or Facebook. Or, order some free samples of green coffee beans, and let us know what you think!