Geoff CookThe Three Pillars of NoomObservations from my first 3 months as Noom’s CEO8 min read·Oct 11, 2023--2--2
Geoff CookWhy I Am So Excited About NoomI’m humbled to accept the immense responsibility of stewarding such an important brand.6 min read·Jul 18, 2023----
Geoff CookinEntrepreneurship HandbookTolstoy on App-Making: The Art of the AppThe 3 conditions of app infectiousness and why all apps tend toward abomination.6 min read·Mar 6, 2023--2--2
Geoff CookinEntrepreneurship HandbookDo Things That Don’t Scale… Then Scale Them!How we scaled the unscalable to create a Trust & Safety leader9 min read·Feb 8, 2023--12--12
Geoff CookinEntrepreneurship HandbookStepping Stones to Innovation: Why goals make you so uninteresting.How innovation really works based on lessons from nature.8 min read·Oct 17, 2022--1--1
Geoff CookTwitch for DatingHow we came to power 7 of the top 50 social apps in the world with Video and Creator Economy9 min read·Sep 24, 2021--1--1
Geoff CookModerating Livestreaming Video in a Privacy-Friendly WayThree innovations to improve livestreaming video moderation7 min read·Jul 27, 2021--3--3
Geoff CookinEntrepreneurship HandbookWhat the Founders of Clubhouse and Hinge Have in CommonThey choose to feel lucky.3 min read·Apr 12, 2021----
Geoff CookinEntrepreneurship HandbookDon’t Let Your Startup Be Your FrankensteinWhat is the ROI of legacy?5 min read·Mar 29, 2021----
Geoff CookinEntrepreneurship HandbookThe Entrepreneur in the Bunker5 practical strategies to deal with naysayers8 min read·Mar 22, 2021--3--3