Welcome to the Machine, Marketers
Published in
5 min readJul 25, 2018
Marketers should celebrate the Artificial Intelligence movement or “AI” as the industry calls it. Don’t worry. AI is an overhyped Silicon Valley term that in its current iteration represents more of a natural progression in technology — machine learning — than the birth of sentient beings.
In the marketing technology space, AI attempts to replace many menial marketing tasks. This empowers more creative…