Geoff ParkerTouring FrogAs part of General Assembly, I was given the privilege to tour Frog, a design agency. My cohort and I were treated to an extensive Q&A…Apr 22, 2018Apr 22, 2018
Geoff ParkerAmazon — a shining example of great service designService design is the design of the entire zoomed out picture. It’s more than about a product. It’s more than about a series of products…Apr 22, 2018Apr 22, 2018
Geoff ParkerPenguino Travel — Week One Working With a ClientMy teammates Laurel, Nicole, and I first met with our client and talked with her about her partly put together website — Penguino Travel…Apr 22, 2018Apr 22, 2018
Geoff ParkerNever Use a Pizza ChartA pie chart is supposed to show percentages — the “cent” part meaning that each number needs to add up to 100%. It’s purpose is to show the…Apr 22, 2018Apr 22, 2018
Geoff ParkerChoosing a Location: A Lesson in Error PreventionError prevention, one of Jakob Nielsen’s ten usability heuristics, is the degree to which a website prevents the probability of choosing…Apr 22, 2018Apr 22, 2018
Geoff ParkerHow Branding Affects DesignFor my third project under General Assembly’s User Experience Design Immersive program, I’ve been (“been” because as of writing this, the…Mar 21, 2018Mar 21, 2018
Geoff ParkerUX and Scrum: A Team SportI’ve been learning and working within the Scrum methodology for my first UX team-based project, and boy has it been interesting. My…Mar 20, 2018Mar 20, 2018
Geoff ParkerStarting a project in ScrumIn my past three projects (including the pre-work project), I started off with identifying a problem, doing some research — either through…Mar 7, 2018Mar 7, 2018
Geoff ParkerDiscovering An Untaped Market For DellDell.com can be a labyrinth of a site. I touched upon this in an earlier article. I wondered what I could do to make the site more…Feb 27, 2018Feb 27, 2018
Geoff ParkerCreating A More Personalized Dell.comBefore being asked to redesign Dell, I had never visited the site. Honestly, I never really thought of the brand that much. When I first…Feb 26, 2018Feb 26, 2018
