The algorithm “introduced” us. Now, there’s an unexpected, one-way kinship.

Image for post
Image for post

Perhaps the first of three things you need to know is I’m a night owl and my TikTok friend works the night shift.

The second thing you need to know is how TikTok works. Its magical, black-box-contained algorithm gathers as much data about you as it can and attempts to intelligently place content before you that maximizes your engagement. If you’re interested in type, as I am, you could expect to regularly see creators’ content about fonts. If you like frogs, you’ll make your way to “FrogTok.” If you’re a Democrat, it’ll figure you out. …

Image for post
Image for post

I had a civics teacher, I think in middle school, who used to refer to the straight ticket option on a ballot as the “dummy button.” It’s not so much that he felt voting on partisan lines was bad per se, but that making an affirmative decision for each candidate connected you more clearly to the democratic process. And, forever a romantic, I’ve always liked that perspective.

I never miss an election, and I never vote straight ticket. And I worked for the Democratic Party. Sure, most of my votes have been to progressive candidates over the years, but on occasion, especially at the local level, a commitment to a particular issue or a record of success will get me to vote with the GOP. …

Local favorites, Xiao Bao Biscuit and Tu, were caught charging customers extra sales tax on every bill, a 2.5 percent surcharge that was undisclosed and intended as a “convenience fee” offsetting credit card processing fees, according to the Post & Courier. The restaurant has since made strides to reformat their checks and respond to the allegations of deception, but not after more than a day of silence as the story danced across the Internet.

The story has become fodder for social media conversations in a way most Charleston stories don’t because of the combination of storylines: it centers on the food and beverage industry, with a take for both customers and industry-insiders; discusses consumer harm (always a winner for an enterprising newspaper); the mystery behind the restaurants’ silence in the formative hours of the scandal — the same day as the restaurant Tu received a positive review in the same paper; and the continued reporting that shows this might be a widespread, if illegal, practice. …

Sometimes things change. Make you a bit uncomfortable. Force your hand. That’s the price of progress, you know?

Last year, one of my partners left our firm, Annex. It wasn’t motivated by bad blood or anything — he’d just had a dream to move to New York City and he wanted to pursue that full throttle. NYC + Annex was not really in the cards. (He’s now there, doing well too.)

The remaining partners vowed to press on, and that we did. We’d recently spent several months planning for the next three years, retooling our brand, our marketing materials, and more. We even designed a brand new website, one that you’ll never see. …

  1. Can you point to other “classic” Ladies’ Bars that may have served as inspiration for this project?
  2. Can you describe some of the qualities of after-hours joints women find “comfortable and inviting”?
  3. Describe the interior design and what decisions were made to appeal to female clientele. Are there particular aspects of the design you expect to resonate most with women?
  4. Can you describe the masculine design notes you were trying to avoid in the planning of the #ladybar?
  5. You are planning two additional bars at Hotel Bennett, both “planned with drinkers of both genders in mind.” …

Oh, the holy goddamn New York Times. This weekend, the Times, as part of their long-running 36 Hours series, visited Charleston. And when I say this weekend, I mean I’m pretty confident they visited at some point in 2014 or 2015 and then published this review today.

As home to Rhett Butler, Fort Sumter, the fabled battery and perhaps the country’s highest concentration of magnolias and plantations, Charleston has always held a special place in the American imagination. But something has happened in the past few years that has given this small southern city a lot more than just sizzle, and made a complex, pivotal history seem almost like a footnote. The city is in the midst of a restaurant boom, and King Street has become the embodiment of a new, saccharine-free Southern charm: knowing, worldly, often cheeky. …

The General Election has begun in full. In the two weeks since Hillary Clinton accepted the title of presumptive nominee of the Democratic party, her campaign has debuted a new tagline at their rallies: Stronger Together.

Image for post
Image for post
Hillary Clinton at a rally. June 14, 2016 — Pittsburgh, PA by Michael Davidson for Hillary for America. From Flickr.

This new campaign slogan has been used exclusively by the campaign in rally materials, specifically lectern placards and site signage. It notably hasn’t been used digitally or for fundraising in the way that “I’m With Her,” the primary’s slogan, became broadly disseminated.

In addition to the new messaging, the Stronger Together rally materials feature a new visual look, distinct from the brand design the campaign has employed since Clinton’s announcement. …

About

Geoff Yost

I’m a consultant in Charleston, S.C. helping people, small businesses, and non-profits develop new ideas and solve consequential problems. yoststrategy.com.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store