George Russo Explains 10 Ways that Social Media Can Expedite Your Business’s Success
In today’s increasingly digital environment, the importance of social media cannot be overlooked. Social media can be used to expedite your business, helping to play on its strengths while attracting new customers from around the world.
George Russo from Queens, NY, a hospitality and financial entrepreneur, shares ten ways social media can help you enhance your business’s prospects.
1. Social Media Advertisements are Relatively Inexpensive
When compared to other types of marketing, advertising on social media is relatively inexpensive. It is free to start a business profile, though you must pay to boost posts and place ads.
Social media advertising is certainly cost-effective. One of the most cost-effective ways to advertise is to partner with an influencer. Brands can offer as little as a free item to convince an influencer to post on their behalf. In particular, many younger Instagram users are highly attuned to influencers’ posts and trust their brand recommendations, so this type of advertising is particularly effective in this age group.
2. Social Media Helps Build Brand Awareness
Social media can help people personally relate to your brand. Social media users are exposed to many messages about your brand every time they use social media. If the brand comes across as personable and positive, they are more likely to get sales. Social media builds brand awareness organically, which is difficult to accomplish in any other way in today’s crowded field.
3. Keeping Your Company Fresh in Consumers’ Minds
Regular posts can help to keep your company fresh in the consumer’s mind. However, companies should stop short of ads that could be perceived as “spam.” Striking a balance between advertising enough to keep your company in mind and advertising too much can be challenging. You may want to hire a professional social media advertising company to ensure that you are staying on the right side of this line.
4. Generating Leads
Social media is a great way to generate leads. People can be induced to give up their email addresses for rewards like coupons and discounts. This enables you to market to them using email, which in some cases is even more effective than social media.
Once you have a lead in your system, you can target them with personalized marketing messages. With any luck, this technique will help you bring back repeat customers.
5. Increasing Website Traffic
Social media can be an excellent way to create a gateway to your website. You can share your carefully crafted content to your social media page, presenting it to your customers. Once customers have clicked through to your website, you can reinforce the messages you introduced on social media and provide accurate and up-to-date information about your business. In the case of an e-commerce company, you can also directly drive sales.
6. Boosting Sales
Social media can help you boost your sales numbers. People who are aware of your brand and like what you represent are more likely to buy from you. Being able to craft a reputation on social media is one of the best ways to induce people to buy from you.
7. Going Viral
If you are lucky, your content will go viral on social media. This will lead to many people sharing your content with friends and family through their own news feeds. George Russo reports that a memorable ad or post has the potential to go viral if it entertains or surprises people. Going viral is more uncommon today than ten years ago, but it can still be a valuable way to boost sales and customer awareness.
8. Managing Your Reputation
Social media allows you to manage your own reputation. Even if you’re not aware of these posts, people are already talking about your brand on social media. You need to be proactive by catching these posts and solving customers’ problems before they damage your reputation. Paying close attention to Facebook reviews and wall posts is one of the most important functions of social media marketing.
9. Enhanced Customer Support
You can take reputation management a step further and encourage your customers to post on social media if they need customer care. Showing how your company resolves problems in a public setting can also lead to better branding.
10. Customer Data and Demographics
Finally, social media produces huge amounts of customer data. It is a good idea to analyze these demographics or to hire someone to do it for you. You will be able to find the age, location, interests, and affiliations of the people who most frequently interact with your advertisements. This can help you target your marketing messages more effectively.
Taking Advantage of Social Media
George Russo believes that all companies need to look at social media and see where they could improve their marketing efforts. Social media can jump-start a business by providing a ready-made audience, getting a marketing message in front of the customer, and providing reputation services. It is invaluable in today’s online environment.