5 ways to reduce abandon carts on your eCommerce store
With the average abandon cart rate at 69.57% there is a high chance you are missing out on potential revenue. Below are some useful tips to help you reduce this and maximise the sales potential of your store.
What are the main reasons for people abandoning their cart?
According to statista, one of the largest statistics companies on the internet, the main reasons are as follows:
- Unexpected Costs ( 56% )
- Found a better price else where ( 36% )
- Felt the process took too long ( 21% )
- Security Concerns ( 17% )
So how can you reduce these on your store? well, here are some tried and trusted ways that many eCommerce store use:
1. Remove fees and shipping costs
Lets be honest, in the current market, with the likes of amazon prime around, nobody wants to be paying for shipping or unexpected fees. Hiding these costs until the end of a customers journey has a high chance of detouring them, you will increase the result of them searching around elsewhere and increase the chance of frustrating them.
