George WilliamsinImmersion XRAR & The Retail Sector: A ConversationIn the recent past, AR in the retail sector was mostly “try before you buy” experiences. You could, for example, put virtual furniture in…Jul 31, 2020Jul 31, 2020
George WilliamsinImmersion XRGamified & Strict Narratives: Understanding the future of immersive storiesDetective Håkansson has a murder to solve in the bleak Skåne winterscape of Sweden. In designing that scenario as an XR mystery, you have…Jul 30, 2020Jul 30, 2020
George WilliamsinImmersion XRThe Content Conundrum: Creating the known by means of the unknownAs XR creatives, we filter our thoughts through lenses; Gaming and Theater are just two. Experience colors our perspectives. That’s…Mar 19, 2019Mar 19, 2019
George WilliamsinImmersion XRWords Fail Me: What to call the person who experiences narrative XRA user uses an app. A player plays a game. The person who experiences an immersive story is a what? Experiencer, aside from awkwardness…Mar 19, 2019Mar 19, 2019
George WilliamsinImmersion XRUsing Film Language in Narrative Handheld AR: Why the camera is and is not a cameraHandheld AR is the only XR medium that affords a framed experience. Screen boundaries lay within your central FOV. So, the experience is…Feb 27, 2019Feb 27, 2019
George WilliamsinImmersion XRWhose Medium is it Anyway?“Find your character’s story. Then work through how they would tell it.” In other words, a character’s story lay between the written lines…Feb 21, 2019Feb 21, 2019
George WilliamsinImmersion XRWords Fail Me: On the need for terminology unique to Immersive Storytelling“VR Film.” How often have you encountered the term? It’s useful. It tells you that an artistic work is more than that catch-all, the…Feb 20, 2019Feb 20, 2019
George WilliamsinImmersion XRThe Evolution of Narrative XR or: It’s like 1911 all over againIn her novel Gubi Amaya (published 1850 -1865), Juana Manuela Gorriti creates a world where fact can masquerade as illusion. Her…Feb 20, 2019Feb 20, 2019
