George ChalikiopoulosSocial Media Ads: Are Stories & Reels profitable?One of my biggest challenges is determining whether Stories and Reels actually drive sales. Yes, they are nice and fancy, but are they…May 2May 2
George ChalikiopoulosHow to Prepare for a Performance Marketer Interview — Improve the campaign/ad group/keyword/ad…It is common practice that businesses/agencies give test case studies to hiring candidates to assess their thinking processes and how good…Aug 31, 2023Aug 31, 2023
George ChalikiopoulosCreate a data-driven feedback process for Designers using proper naming schema in your PPC adsOne of the best ways to monitor your PPC performance is by using proper naming schema.Jun 5, 2023Jun 5, 2023
George ChalikiopoulosMeasure new sales (business) with GA4 and Offline ConversionsOne of my favorite data optimization techniques is adjusting the marketing budget based on how many new sales each digital marketing…May 22, 2023May 22, 2023
George ChalikiopoulosThe Power of Offline Tracking (GA4 Measurement Protocol)GA4 is primarily an E-commerce Retail tool, meaning that it is better suited to track events and conversions that happen while the user is…May 14, 2023May 14, 2023
George ChalikiopoulosBuild Your Own Google Sheet Extension to get Keyword data from Google Search Console using Google…One of the things that really fascinates me in digital marketing is how you can use APIs to automate repetitive tasks (like the bulk…Mar 6, 20234Mar 6, 20234
George ChalikiopoulosBuild a program where it categorizes in bulk YouTube channels with AppScriptIn this article, we will build a process where via a Google Sheet we give hundreds or thousands of youtube channels and then categorize…Feb 24, 2023Feb 24, 2023
George ChalikiopoulosVisualize your Keyword Map with Ahrefs and a ScatterplotOne of the ways I like to visualize my keyword data is by creating a “keyword map” with the use of a scatterplot. With that, I can find…Feb 4, 2023Feb 4, 2023
George ChalikiopoulosCreate your first BigQuery Project with Google Search Console dataStep #1: Create a Google Cloud AccountJan 21, 2023Jan 21, 2023
George ChalikiopoulosTrack Offline Conversions in GA4In this post I will show you how to send events (purchase) directly to Google Analytics servers via HTTP requests. This makes tracking…Dec 15, 2022Dec 15, 2022
