…ing procedure to make people understand the ‘why’ of your argument, unless the argument is too new. Original ideas are offensive to peoples’ experience, expertise, knowledge, common sense, even their sense of self. They challenge what’s possible and that’s scary. If your plan is this extreme then it might be beneficial to get people to buy into the smaller benefits of your idea while withholding it’s true purpose. Go about making it happen but don’t try to explain it.