George Leyva2024: The Great Defrag of Digital AdvertisingIn the lexicon of the 90s, “defrag” was a term most commonly associated with the maintenance of our bulky, humming desktop computers. Fast…Mar 26Mar 26
George LeyvaThe Future of Digital 2024: Latin AmericaIn an age where digital transformation dictates the pace of global economic and social evolution, Latin America emerges not merely as a…Mar 24Mar 24
George LeyvainDTC Daily DigestWhy You Should Pay Attention To The Top Of Search MetricIn the realm of Amazon advertising, one metric that often flies under the radar — but shouldn’t — is the Top of Search impression share…Mar 22Mar 22
George LeyvainDTC Daily DigestCookies are going away in 2024, but the ad industry can’t seem to kick the habitThree months already into2024 and already the digital advertising landscape is poised for a seismic shift. The gradual phase-out of…Mar 21Mar 21
George LeyvainDTC Daily DigestNavigating Amazon Search: A Dual-Approach Strategy for BrandsIn the bustling marketplace of Amazon, standing out among over 310 million active users offers a lucrative opportunity for brands looking…Mar 20Mar 20
George LeyvainDTC Daily DigestWays To Raise Your AOV To Meet Your Q1 GoalsWith Q1 drawing to a close, it’s crunch time to boost those sales figures. Wondering how? Elevating your Average Order Value (AOV) could be…Mar 19Mar 19
George LeyvaRetail media ambitions fuel marketplace expansionIn this first edition of our newsletter, we look at insightful data evolving landscape of US retail e-commerce. The post-pandemic world has…Mar 19Mar 19
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