As social media marketers we know we don’t need an excuse to try to insert ourselves into conversations. But it helps.
Hashtag-jacking will allow you and your brand to benefit from the attention on an event hashtag, without your tweet actually having to add value. In fact, your tweet doesn’t even need to be about the tagged event … hell, you don’t even have to be there!
Read on for inspiration!
Finally, if you can’t find one of the wonderful logical connections above, simply spam, Twitter is great for that: