But IoT has the potential to change a lot in real estate. Showing Time acquired 10K Research last year. August (smart lock) joined the NAR-lead REach accelerator program. Google operates Nest and continues to make strategic investments in other real estate startups. New apartment communities are IoT-friendly. IoT will surface new marketing opportunities for the real estate ecosystem and is the obvious way for major real estate players to extend their reach into consumers everyday lives.