The 3 Web Design Trends That Can Make or Break Your Business

First impressions are crucial, especially when it comes to your website.

Half of a second.

That’s how long it takes for a person to judge your website. For some, the first impression is the only opinion they will ever form about your company.

How can you make sure that the first impression is positive?

By understanding and implementing the web design trends that are proven to increase user engagement and make your business stand out from your competition.

75% of visitors to your website will judge the credibility of your business on your web design. Keeping up with the essential trends in web design is vital to the success of your business, but it can be difficult when you need to focus on running your business.

Need a helping hand to keep on top of the trends in web design that affect your business?

Here are the three top trends that can help you make a positive impression on visitors to your site.

1. Video Content

The internet is steadily becoming a video-based medium. By 2021, video is predicted to make up 82% of all the traffic on the internet. Video isn’t a trend you can afford to neglect.

However, video isn’t cheap. It requires bigger budgets, more time, and more extensive resources than traditional content.

That being said, video does a great job of communicating your business values to people in a way that static images and text-based content can struggle to do on their own.

Video Stats:

  • Users retain 95% of a message when they watch a video, in comparison to 10% when they read a text-based medium.
  • Landing pages with video content can see an 800% increase in conversion rates.
  • Video content boosts organic SERP traffic by 157%.

2. Compelling Long-Form Content

Long-form multimedia backed content is another excellent technique to engage visitors and promote your products and services. More substantial than a standard blog post or infographic, long-form content helps prospects visualize what it’s like to do business with your company, and nudges them along to take the next step and convert.

The goal of immersive long-form content is to infuse life into your products and services, engage your audience, and establish your experience and expertise in your field.

Start with a custom long-form blog post and enhance it with quality video, infographics, and more visually appealing content to tell a compelling story.

Media outlets CNN and National Geographic are already well invested in this progressive form of storytelling, and smart businesses are following in their footsteps.

3. Mobile Responsive

Neglecting the needs of mobile users is setting your business up for failure down the road. If you fail to optimize your website for mobile, you’ll see your bounce rate scale new heights as visitors abandon your site within seconds.

Mobile responsive stats:

  • 80% of consumers shop on smartphones.
  • 40% of users will abandon a site if it’s not mobile friendly.
  • More people in the world own a smartphone than own a toothbrush.

Making sure your website is mobile responsive has many benefits — the key advantage being that you are giving people what they want.

People want to be able to use their smartphone to explore your website and find out about your company. By making it mobile responsive, you create a great experience for people to purchase your products and interact with your business.

Conclusion

Web design matters. Implementing and maintaining the current trends and best practices can be hard work, but it can also can be crucial in ensuring the credibility and the presence of your business online.

It takes less than a second for people to judge your website. Make sure that the first impression is a positive one.