How does a Web3 Copywriter Profile look like in 2024?

It’s 2024. This is the year you should stop looking at things for what you think they are or for what others think they are and start looking at what they really are.

I know, we cannot get a hold of the supreme truth, but at least we can rely on solid facts.

Let me help you with this as I am paving my way towards becoming a Web3 Copywriter.

During the last couple of weeks I did some research to find out what it takes to become a Web3 Copywriter.

The use of my free time proves I am highly interested in Decentralization, Blockchain Technology, Crypto, Web3, Metaverse, Economics and Asset Tokenization.

I took the time and went through 37 Web3 Copywriting jobs from USA, Canada, Europe and UAE.

Among the 37 jobs:

• 33 are Web3 Copywriter
• 3 are Senior Web3 Copywriter
• 1 is Web3 Junior copywriter

Also:

• 16 are full time remote
• 2 are full time in office
• 2 are full time hybrid
• 6 are project based 3 to 6 months (1 hybrid and 5 remote)
• for 11 of them the schedule and location were not specified
• according to yearly salary ranges, most of them should be full-time

The companies are activating in industries like DeFi, NFTs, Gaming, Finance, Advertising, Entertainment, Sports, Gambling, Metaverse, Marketing, Content Creation, Marketplaces, Cybersecurity and AI.

Some of the big names included in the research are Binance, OKX, Kraken, Rarible, MoonPay, VaynerMedia, Yuga Labs, Cash App and others with not so sounding names but very big ones.

Average yearly salary ranges are:

• between $10.000 and $115.000 in USA, CA, EU, UAE for a Web3 Copywriter
• between $113.000 and $225.000 for a Web3 Senior Copywriter in USA
• between $31.000 and $60.000 for the only Web3 Junior Copywriter found in USA

Next is a classification of the tasks, skills and requirements of a Web3 Copywriting Job extracted from the 37 jobs I researched.

I would not consider them by how often they are mentioned (I know your ego is trying to make you comfortable and you might want become good at 2–3 skills, mediocre and 5–6 others and totally ignore the rest), but by how important they are, judging in terms of becoming excellent at the most impactful ones and creating a synergy effect for a maximized potential and world-class results.

Web3 Copywriter Profile in 2024

Let’s start with the tasks of a Web3 Copywriter.

Web3 Copywriting Tasks

The Web3 Copywriter is required to create compelling copy for different platforms and purposes, such as:

Web3 Copywriting Purposes

The skills required for a Web3 Copywriting job are as follows:

Web3 Copywriting Skills

Although writing and editing skills is being mentioned only 20 times, I would consider this as a no brainer for each copywriting and content writing job, unless the company, agency or even yourself as a freelance writer have an editor that just edits your texts.

Same with Impeccable English, you should be proficient no matter the job you’re applying to if this is the main language used by the company, agency or customer.

Let’s move now to the background requirements of a Web3 Copywriter:

Web3 Copywriting Background Requirements

Here are the requirements in detail for a better perspective:

• 29 companies require either a deep understanding, strong interest or passion in blockchain, cryptocurrencies, NFTs, fintech, DeFi, Web3 or the specifics of the industry the company is activating in
• 28 companies require proven professional work experience. Most of them are asking for 2–5 years of experience. Exceptions make the senior copywriters which should have 5–12 years of experience. Experience required overall is with copywriting, content writing, advertising, PR, media, SEO, branding or advertising in a company, a marketing agency or as a freelancer
• 21 companies require a portfolio with samples and previous work containing copy of different types, lengths and purposes. Some examples are website content, blog posts, articles, landing pages, e-mails, ads, various social media posts, marketing campaigns, short form posts, long form posts, digital or printed formats
• 9 companies require a bachelor’s degree in marketing, communications, journalism, finance or a related field
• 7 companies require experience in collaborating with worldwide team and departments
• 6 of the companies specifically required to understand, track and solve particular problems in the industry or sector
• 2 companies specifically required strong understanding of digital marketing, SEO, social media

Let’s move on to the spicy part of a copywriting job - benefits.

Below is a list of the most mentioned benefits. Not all companies offer all benefits, but you can find or negotiate most of them if you have something valuable to offer through your work and experience.

Here is the list of benefits in no particular order:

• 25 holidays + birthday off or even unlimited time off
• Flexible working schedule
• Competitive salary
• Getting paid in fiat, crypto or both
• Medical benefits
• Life insurance
• Meals and snacks (for office jobs)
• All tech devices and software licenses needed for proper work
• Parking
• Gym and wellness benefits
• Retirement plan
• Employee stock purchasing program
• Paid parental leave
• Paid time off
• Work From Home reimbursements
• Coaching on blockchain/finances/industry areas

As a Web3 copywriter inside these companies you have also multiple opportunities, such as:

• Traveling
• Networking with experts and influential people inside the company or at business events
• Professional growth and career opportunities
• Quarterly bonus potential
• Unlimited paid vacation potential
• Unlimited paid time off

Wrapping this up, here are the key takeaways to consider if you want to become a Web3 Copywriter:

• Study the depths of the industries and sectors you have a high interest in
• Identify your target customer and develop a strong understanding of its problems, challenges and fears as well as its goals, aspirations and desires
• Learn and practice copywriting and content writing for all major social platforms and environments.
• Test marketing and advertising campaigns for different mediums and purposes
• Create a portfolio with different types of real or hypothetical copy and content where you’re approaching the goals ad challenges of your industry or sector
• Post content and engage on the major social media platforms where your target customer is for networking and exposure
• Get an understanding of how to build, manage and grow a brand and practice on your own professional journey
• Practice your communication, persuasion, problem solving, systemic thinking, social media, communication, researching, storytelling, writing and marketing skills every day

Learning by doing is the most efficient and effective way to improve your skills and deliver high quality results.

Use this summary as a stepping stone for starting your Web3 Copywriting journey.

If you found this research report helpful you can follow me on Medium, X and LinkedIn for more objective insights regarding Decentralization, Web3, Blockchain, Crypto, Metaverse and more.

I am George Junior and I am increasing Web3 adoption through copywriting.

See you on the next post.

Ciao!