attract young people who aren’t drawn to the car
Tesla, Google, Apple, Uber… Who is going to disrupt the auto industry?

It’s a persistent myth that young people don’t care about cars. They do, they simple can’t afford them and the associated costs. No need for the iCar to stir excitement, BMWs, Mercedes, and others are plenty lust-worthy. Unless Apple’s machine comes with an affordable price tag, free parking rider for your apartment, and discount insurance, it’ll face the same problems.