How Work Can Be Exciting: An Interview with Akiko Naka

B&T interviewed Akiko Naka, founder of Wantedly, a job platform that makes you feel like you’re finding a friend in a job. She shares how to marry your job and passion.

Georgia Ho
Dec 20, 2016 · 5 min read

Wantedly Founder Akiko Naka offers her name card when we first meet. There’s a quote on it in Japanese. When I ask what the quote means, Akiko explains that it’s from the animation Evangelion, in a scene where main character Shinji saves Ayanami from the burning wreckage of a robot.

Source: Georgia Ho

“She barely made it out,” says Akiko excitedly as she talks more about the scene, “And she was like, “I don’t know what to say.” And he said, “You should smile.””

“When they see this,” Akiko says, “They know what kind of person I am.”

That positivity led Akiko to believe that you should always look out for “something that you can build and change the world”. This is why Wantedly set out to make work exciting, rather than something that is so often a dreaded “obligation”.

But how do we make work exciting? Akiko explains that we can “look at three elements” that can help:


Find “Autonomy, Mastery and Purpose”

What are autonomy, mastery and purpose?

Autonomy is “ownership — when you’re working, you decide what you do or how you do it to some extent”.

Mastery is where “you want to be learning new things constantly. The task that you’re facing should be something challenging, not too easy, not too hard. That way, you can be excited.”

Purpose would be when “you have to feel for or resonate with what direction your company’s heading at, or your project is heading to.”

When we can decide what to do, learn new things every day, and have the same goal as our company, we’ll naturally feel excited to go to work.

Source: Wantedly

Of course, we shouldn’t forget about money when it comes to a job.

“Pay is also equally important when it comes to work. If you don’t think you’re valued, you should tell.

But then, it’s not just about money. Even if the company pays you well, if they don’t provide you with autonomy, purpose or mastery, then your work will be really boring as well.

That’s what happens with people who’s working at large corporations — they don’t have freedom. I think balance of salary, how you’re valued, and those three elements are crucial.”

According to her, being excited about work also encompass having the right culture, right values and more importantly having that right attitude:


Be “Smart, Sophisticated, and Bold”

Put a focus on being “smart, sophisticated, and bold”. Don’t be afraid to ask questions and give better suggestions.

At Wantedly, they would rather let a discussion between an engineer and a director go both ways than have it turn into a top down approach, where one person gives instructions and the other just follows it. It’s a lot like Facebook’s culture, where the engineers can make decisions, and no wonder — Akiko used to work at Facebook before starting Wantedly.

“Throughout my career, I experienced two cultures, one was at Facebook, one was at Goldman Sachs. Goldman Sachs was a sales-oriented company. They had the power, internally. But Facebook was run by engineers — so the marketing, and sales people follow the engineers’ decisions. Engineers just build things and ship it. That way, the company could move really, really fast. If not, everything will be behind the competitors.

Source: Wantedly

Over 50 percent of Wantedly’s employees are either engineers or designers. They have a huge ownership, and feel for what will happen in the company.

“The job for engineers or designers,” I’m told by Akiko, “are not to build something they’re told to build. Their job is to solve problems.”

Here’s an example on how that would work:

“At a normal company, maybe the director will walk up to the engineer and be like, “Hey, can you change the colour of the button to blue?” And the engineer will be like, “Okay, sure, I’ll do it.”

But at Wantedly, if the director has the same request to the engineers, the engineer will be asking the director “why”. And the director will explain why. And the engineer will ask again, “why”. To get down to purpose of why we’re implementing this change. Engineers in our company, are expected to share if they have a better idea. They can come up with alternative solutions.

So it’s a bottom up approach.”

If the culture at work is one where we can be bold and unafraid to share our ideas, then work can be something we’ll be enthusiastic and excited about. The answer to finding an environment we can excel in and work we can be passionate about in lies in job economics:


Figure Out the Demand and How You Can Supply It

Ask yourself what’s your niche and how you can fulfil a demand in the market.

Akiko explains:

“It’s like a demand and supply curve. So you have to meet at the intersection between demand and supply. Meaning you’re a supplier of your skill set, and the market has its demands. You have to have the right type of supply.

I figured that drawing skills wouldn’t be enough, so I combined that with my technology background. My supply became a combination of creativity and also technology. There are so many less players in the space so I became a really good supplier. I have more demand.

Find your own uniqueness, and then I think you’ll be in demand.”

Source: Wantedly

So Akiko, How Does Wantedly Fit In?

Akiko shared with us that Wantedly is a place on the internet you can use to look for jobs in the post-modern, creative industry. It works a lot like social networking, except for jobs.

The most interesting feature that Wantedly provides? The ability to visit a company you’re interested in working for, even just for a day, to see if you fit in with their vision.

As Akiko tells us, this is the problem that many companies face, whether they’re big or small: “It’s easy to get funding, it’s easy to get goods, but it’s not easy to get the right talents.”

Wantedly helps the right talents find the right companies. Both startups and large corporations are on equal standing, getting the chance to tap into the talents that they need.

Wantedly have begun their services in Singapore on the 10th of November and will officially launch early next year.

This story was originally published on Nov 23, 2016 on Bow and Tiara.

Georgia Ho

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