Georg Sandel

… brands changed their logos and brand visuals mostly aiming at simplification of forms and details. One of the reasons for the trend was striving for better usability and navigability of brand elements as more and more businesses competing for the higher online presence. So, both new and redesigned logos were created to be more UI-friendly and effectively perceived on …

…er it is worth noting how they approach their portrayal of the brand. Each page tells a story about what their product is like, what their brand is about and the type of clients they are trying to attract.

Both Zara and Ralph Lauren have a ‘Home’ extension of their brand, however it is worth noting how they approach their p…