APPLE

Apple CEO, Tim Cook

Consumers met the iPhone 7 with an indifferent shrug this past week while the tech-community confidently and collectively proclaimed that ‘it’s the beginning of end, the age of Apple is over’!

Personally, I’m not quite so pessimistic about the historically innovative company’s future — Consider the following before you write Apple off:

  • It’s incredibly difficult for a specific product or service to revolutionize the same market twice — In other words, Apple’s future innovations (if ever they are to occur) will almost certainly not be via one of their existing product lines.
  • Apple is making bold, horizontal moves into the T.V. Industry.