THE INEVITABLE

Kevin Kelly

Understanding The 12 Technological Forces That Will Shape Our Future

From one of today’s leading technology thinkers and writers (Kevin Kelly) comes The Inevitable, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives.

Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives — from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture — can be understood as the result of a few long-term, accelerating forces.

The funny thing about a whole class of technology that enhances experience and personalization is that it puts great pressure on us to known who we are […] The fears that technology makes us more uniform, more commoditized are incorrect.

The twelve inevitable technological forces are:

  1. Becoming.
  2. Cognifying.
  3. Flowing.
  4. Screening.
  5. Accessing.
  6. Sharing.
  7. Filtering.
  8. Remixing.
  9. Interacting.
  10. Tracking.
  11. Questioning.
  12. Beginning.

The chapter on Filtering is particularly interesting and insightful.

Way back in 1971 Herbert Simon, a Nobel Prize-winning social scientist, observed, “In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumers. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Simon’s insight is often reduced to “In a world of abundance, the only scarcity is human attention.”

I’d highly suggest this book to anyone involved or interested in technology.


  • Author: Kevin Kelly
  • Genre: Nonfiction
  • Length: 336
  • Media: Book
  • Published: 2016
  • Buy: eBook
  • Listen: aBook
  • Read: Sample