Gerard DawsonUse Benefits — Not Buzzwords — in Your EdTech Marketing MessagesThe world of education constantly has new buzzwords.Dec 19, 20181Dec 19, 20181
Gerard Dawson3 Painful Objections in Your EdTech Sales Process (and How to Beat Them for Good)You’ve built your product with the noble mission of improving education. It solves a real problem for learners, teachers, schools or…Dec 14, 2018Dec 14, 2018
Gerard DawsonAs the new school year begins, I’m thinking this year about the big picture “story” of my classroom.Do you want a classroom based on completion?Aug 12, 2016Aug 12, 2016
Gerard DawsonLearning to Code Becomes Learning to LearnJane is my student, and she loves stories. Jane loves movies, she loves narrative video games, she loves telling stories to friends, and…Oct 21, 2015Oct 21, 2015
Gerard DawsoninEducation ReformAre you at a feast or a famine?I see teachers hold one of two mindsets.Jun 24, 2014Jun 24, 2014
Gerard DawsonLet Students SleepGerard Dawson teaches English to high school students at in New Jersey. His school day begins at 7:30 AM.Jan 31, 2014Jan 31, 2014