I just had this conversation with someone yesterday who wanted me to produce a branded podcast. We didn’t talk money, but I’ll bet I left six figures on the table. Instead, we did a deep dive search and put together a list where the brand could be guests and/or advertise on existing podcasts.
I’ll invoice a fraction for a few hours work and consultation. They will gain much more traction for their product for a fraction of what they would have spent producing their own podcast. In the end, we’re we’re both happier.
Brands all need to read your story. I’ll probably share it more than is financially healthy for me ;)