It’s 2016. They are inexcusably late. If they were serious, there are lots of folks who could help them get up to speed. But, 2016.

I do not doubt their seriousness as publishers; that is never in question. They cannot afford to be clueless about their brand on any platform. When I was at a newspaper and a subscriber, (98–02) they were fiercely protective of their brand. What happened?

If they think social is still an experiment, that only leads to proof they are as clueless as they appear. Trust is the core of that brand.

That is my only point.