Live products must do more to contextualize and direct what we are seeing and what creators are making.
Live Video: It’s Not About The Content
Matt Hackett
43832

There is a reason radio pauses for station identification or NPR introduces the guests by full name and affiliation at every break. Live video of local sporting events, festivals… DREADFULLY unskilled most of the producers with this stuff.

Who is playing? What is the score? How much time is left? What is happening? Endlessly streamed in the comments by viewers, endlessly commented on in frustration by the person bringing them the live video.

Live video is a SKILL. You don’t just point an iPhone at something and it magically becomes content. It’s still just noise.

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