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I want to know what the outlook of these startups is in 2–3 years. The purchase cycle on a mattress is what? 6–7 years? there aren’t that many “savvy millenials” listening to This American Life to sustain a dozen “mattress market disruptor” companies.

Mattress buying was boring and is boring. I don’t care what Casper’s CEO says — it will remain boring.

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