gerry duffyinBoxes and ArrowsUsability Testing GuideUsability testing is a core component of User Centered Design and can be used at any stage in the process. It provides valuable insight…10 min read·Nov 11, 2020----
gerry duffyinBoxes and ArrowsTaking Research out of the LabTo date, usability testing has been largely confined to usability labs. This ensures a controlled environment where users can interact…8 min read·Apr 27, 2020----
gerry duffyNow That We’ve Captcha’d Your Attention…The other night I listened to my friend swear his way through the online purchasing process for concert tickets. He knew who he wanted to…7 min read·Sep 5, 2018----
gerry duffyGood results, but could tri harderCompeting in sporting events is more than just taking part — it’s about finding out how you did: in comparison to others, to your own…6 min read·Nov 8, 2016----
gerry duffyNo Points for Poor Customer ExperiencesToday I decided to leave a club that I have been part of for several years. It is not for the reason that Groucho Marx might not have…4 min read·Nov 8, 2016----
gerry duffyReading Fast and SlowI like reading. I always have. I buy books all the time. I have piles of them lying around my flat, and although I read every day, I don’t…3 min read·Nov 8, 2016----
gerry duffyKeep your Brand on TrackAs any Londoner will know, travel disruptions are part and parcel of getting around London. But it is when normal service goes awry, that…3 min read·Nov 8, 2016----
gerry duffyUplifting ServiceMany who have flown with Ryanair will have a horror story to tell: forgetting to print boarding passes and getting charged more than their…3 min read·Nov 8, 2016----
gerry duffy(For)Filling ExperiencesA recent trip to the dentist put me in mind of a TED talk I had seen from behavioural economist Daniel Kahneman, where he speaks about the…2 min read·Nov 8, 2016----
gerry duffyPasswords and privacy: how to be more secure onlineAs we access and consume more and more online the number of passwords that we need to remember are increasing. Just about everything we…5 min read·Mar 23, 2016----