gerry duffyUser Research Is StorytellingEver since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement — but most of all the stories. I…Aug 6Aug 6
gerry duffyinBoxes and ArrowsUsability Testing GuideUsability testing is a core component of User Centered Design and can be used at any stage in the process. It provides valuable insight…Nov 11, 2020Nov 11, 2020
gerry duffyinBoxes and ArrowsTaking Research out of the LabTo date, usability testing has been largely confined to usability labs. This ensures a controlled environment where users can interact…Apr 27, 2020Apr 27, 2020
gerry duffyNow That We’ve Captcha’d Your Attention…The other night I listened to my friend swear his way through the online purchasing process for concert tickets. He knew who he wanted to…Sep 5, 2018Sep 5, 2018
gerry duffyGood results, but could tri harderCompeting in sporting events is more than just taking part — it’s about finding out how you did: in comparison to others, to your own…Nov 8, 2016Nov 8, 2016
gerry duffyNo Points for Poor Customer ExperiencesToday I decided to leave a club that I have been part of for several years. It is not for the reason that Groucho Marx might not have…Nov 8, 2016Nov 8, 2016
gerry duffyReading Fast and SlowI like reading. I always have. I buy books all the time. I have piles of them lying around my flat, and although I read every day, I don’t…Nov 8, 2016Nov 8, 2016
gerry duffyKeep your Brand on TrackAs any Londoner will know, travel disruptions are part and parcel of getting around London. But it is when normal service goes awry, that…Nov 8, 2016Nov 8, 2016
gerry duffyUplifting ServiceMany who have flown with Ryanair will have a horror story to tell: forgetting to print boarding passes and getting charged more than their…Nov 8, 2016Nov 8, 2016
gerry duffy(For)Filling ExperiencesA recent trip to the dentist put me in mind of a TED talk I had seen from behavioural economist Daniel Kahneman, where he speaks about the…Nov 8, 2016Nov 8, 2016
