And so they are. We spend all day every day typing. Blog posts, tweets, typing messages to big public channels and typing messages in private conversations. And getting the right words every time? Hard. Making sure that people understand your intention and your tone, particularly? Also hard, dang it! So we’re trying to make it easier.
“Every company builds two things: the products they sell, and the culture inside the company… Culture — which we understand to mean the systems that dictate how employees relate to one another, the work to be done, and the customers — often forms without much oversight. Like any random experiment, the results of letting culture form unchecked can vary between fair to disastrous.”