Future of Beauty
When celebrity stylist Ted Gibson — who’s worked with Gabrielle Union, Lupita N’yongo and Angelina Jolie — closed up his massive 2,500 square foot salon in New York’s Flatiron District, it signaled an sign of the times. No longer were women flocking to glamourous salons in the ways they used to. As Gibson notes, social media’s omnipresence has transformed the landscape for stylists and consumers alike. Social media, Instagram in particular, has enabled stylists to promote themselves to a much larger market and freed them from the limited mobility of working out of a salon. Likewise, beauty clients have a wealth of portfolios available to them via Instagram, giving them freedom of choice and selection at a whim. Perhaps the most significant change marked by the salon’s closure however is the shift to mobile styling.
With a cell phone in hand, convenience and instant gratification have become common-place expectations for the everyday individual, and now with the rise of mobile styling, users can book everything they need from the comfort of their couch.
For both the beauty seeker and the stylist, salons are no longer the one-stop shop for beauty services.