Introducing: Rootless Labs!
As you know by now, we’re a bunch of seaweed nerds. (Not sold on seaweed yet? More on why seaweed should be a part of your daily life.)
Back in 2020, I designed our first product as a way to get more people to eat more sustainably sourced seaweed. Our first three Daily Bite flavors (Coconut Chai, Orange Pistachio, and Double Strawberry) were intended to be enjoyed by all, regardless of whether you like the taste of seaweed or not!
Today — six months since launch — it’s a thrill to see which flavors our customers gravitate toward. We have some die-hard Coconut Chai fans (our best seller!), who enjoy the strong, spiced notes; anecdotally, I’ve noticed the people who like the taste of seaweed LOVE the taste of our mildly savory Orange Pistachio.
Now, as we grow Rootless, we want to make sure we are always bringing you products and partnerships that you love — which means we need your input! We are excited to co-create with you to bring you seaweed in new and exciting ways.
Here’s what that looks like…
Introducing: Rootless Labs!
We are thrilled to introduce you to Rootless Labs: a new way to partner with our favorite brands and customers to co-create new flavors and limited edition product drops. By signing up for Rootless Labs, you will have exclusive access to the MANY things we’re working on behind the scenes, including new flavors and limited edition collabs with your favorite brands and organizations.
Our first update: we’re launching a new limited edition flavor this fall!
We hope you will dream with us! Sign up for Rootless Labs updates to be the first to know.
Let’s build a better food system, together.
