Why activity creates opportunity
I’ve a pretty open-minded approach to work. I’m not that picky, in many ways. That’s not to say i’m writing business plans one week and fruit picking the next — but within my skillset, if someone is willing to pay me the value I’ve put on my skills and time and we can come to a proper agreement, then I’ll do my level best to fulfill the assignment.
It’s very much the freelancer’s mentality — say yes to everything because you’re only ever two phone calls away from disaster. If two major clients walk away, then you’re business is looked pretty screwed.
That’s simple equation — you want something doing = I will do that thing. But there’s an upside beyond just that.
For example — this week, I created an opportunity I wasn’t expecting.And the route to it was working on something else.
A colleague asked me to write business plans for his clients. And I did. I did it for over a year, and, by doing that, I built up a codependent relationship which benefited me financially.
But it also created a working relationship — a trust between us, where we also saw the value enjoyed by both sides of that equation. But now that relationship has given benefits to my core work with aio*. And we’re now talking about working in in Turkish markets. A knock-on effect from a completely unrelated project.
The opportunity in Turkey is exciting — and I’ve no doubt that what brought it about was the level of trust I built up which gave them the confidence to seek us out to help gain traction in a market I may never have thought of.
Only time will tell, but it’s an opportunity created by activity. Long may that continue.