5 Reasons why you should go for cross-platform mobile app development in 2022
When it comes to mobile app development, cross-platform application development is far more advantageous as compared to native application development. Here are the 5 key reasons to go for cross-platform app development in 2022.
Given that mobile app development is now the fastest and the best way to enlarge business capabilities digitally as mobile applications dominate websites now, innumerable startups, small businesses and enterprises have plunged into this mobile application trend to expand their exposure across the globe.
The continuous mobile app market growth is driven by the continuously increasing number of devices getting launched in the market, the advancements in technologies, and the increasing number of mobile users across the globe. As per the reports,
- The global mobile app market revenue is expected to reach around 613 billion dollars by the end of 2025 through paid downloads, and in-app adverts.
- Smartphone users spend an average of nearly 6 hours every day on using different mobile applications and that’s nearly 90 percent of the total time they spend on using their devices.
- Mobile applications were downloaded more than 230 billion times in 2021.
- Out of all internet users, more than 92% access it through their mobile devices. More precisely, that counts to over 7 billion mobile phone users.
- Over 435 thousand apps are downloaded every minute.
Keeping these numbers in mind, it has become crucial for businesses to make a smart investment now. Cross-platform application development can be the best approach to help your business reach the maximum number of users across the globe having a presence on multiple platforms.
Here are the major reasons to go for cross-platform app development in 2022.
The cross-platform app development approach enables developers to work with just a single code base that can run on different Operating Systems or platforms. Relying on a single and shared codebase gives relief from repetitive tasks like writing codes for different platforms again and again. This code reusability saves a lot of time, makes the process effortless, and speeds up the development process, unlike the native app development approach. It also saves developers from acquiring skills required for writing codes natively for separate platforms. Also, another benefit of reusable code or a single codebase is that when it comes to bug fixing, developers need to fix the errors only once for all the platforms instead of fixing the error or making the changes separately for every single platform.
During the native application development process, you need to hire separate teams of developers having different skillsets and expertise in building apps for different platforms. Also natively building an application for a specific platform increases the budget as app developers need to develop the same mobile app separately for different platforms using different tools and technologies. On the other hand, for cross-platform app development, you need to hire a single team having expertise in this approach and having knowledge of a common set of tools and technologies, making cross-platform app development a less expensive and more efficient option. Also, the more the number of teams, the higher the amount you will have to pay. This makes cross-platform app development a smarter and a more affordable option.
Faster app development and faster TTM or Time-To-Market:
Cross-platform application development relies on a shared and single code base and this reduces the time to develop the application, ensuring faster development, faster deployment of the app, faster launching of the application, and faster Time-To-Market for multiple platforms or Operating Systems at one go. Also, app developers can use frameworks like React Native and Flutter to further reduce the overall app development time. Also, with this app development approach, application maintenance becomes much easier. Updates and bug fixes can be addressed, synchronised, and pushed to all the Operating Systems at once.
Brand consistency across all platforms:
When users interact with any particular brand or business, the very first thing they expect from the brand is to get what they are looking for while enjoying a seamless and consistent user experience. In other words, users look for the utmost convenience while using an application. And failing to meet the user expectations can make them switch to the other similar applications. Hence, it is vital to build the applications to ensure to offer a seamless user experience with an app that is faster and better in every way than the competitors. And what can be a better way to achieve this than cross-platform app development. With a cross-platform application, brands can ensure to offer a smooth and uniform user experience to the maximum number of users across multiple platforms and devices.
Broader market reach:
Deploying a mobile app on more than one OS or platform can broaden your reach in less time and in a cost-effective way. And with cross-platform application development approach, you can achieve this. This approach can help you get your application built for multiple platforms in one go. Thus, you can reach more number of users at once, resulting in broader market reach. However, with Android and iOS holding nearly 98 percent of the app market share, you can get your app developed for these two platforms to reach the maximum number of users and to enjoy a remarkably increased revenue.
To conclude, with cross-platform mobile app development, achieving more revenue, and reaching out to more number of users across different platforms and devices become easier and faster. It is a cost-effective approach as well. Also, it removes the hassle of a long development process, resulting in faster development, deployment, and marketing.
Johan Smith is an expert mobile app developer associated with a leading mobile app development company in Australia, GetAProgrammer. The author has written this post to bring out the most compelling reasons to invest in cross-platform application development in 2022.