How to design the perfect Voice of the Customer strategy?

Aug 18, 2016 · 2 min read

“Your most unhappy customers are your greatest source of learning”

– Bill Gates

But…. how do you learn from your customers if you’re not willing to ask? This is the whole point of prioritizing customer feedback and creating a ‘Voice of the Customer’ (VoC) strategy.

And in the infographic below, we take a look at how companies, irrespective of size and scale, can implement an effective Voice of the Customer program to arrive at deeper customer insight.

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