typical day in an event company can be crazy. With approximately 50–60 conferences per year organized by a single company, it can be chaos leading up to each event. Teams trying to meet deadlines, booking attendees, sponsors and managing operations with just 3–4 months turnaround time is a challenge.
“Building an event team to deliver quality at all times is very important to the success of an event”
A high-performing team will always deliver results. Unfortunately, not all event companies know how to build teams to that level of competence and efficiency. Some companies are still looking for the same industry experience and hiring from competitors to help them execute events. This will not affect significant changes in the event’s performance.
“It’s time to change the way we look at event success”
The solution to this problem is to build Hybrid event teams. But the main question is “How to build a Hybrid Team?
Take a closer look at how you can go about doing this:
Get The Team Composition Right
The first step in building a hybrid team is to make the composition right. The main event planning team should be small. The support staff could be many. However, the main decision-making team should remain small.
A smaller team facilitates faster decision making. Succession planning is faster & easier. Research implies that a team’s effectiveness tends to dwindle if there are more than 10 members. So the first step is slicing your team into a smaller and compact one.
Right Mix Of People
One of the most important steps in building a hybrid team to get the right mix of people. Forget hiring people from the same industry or experience. Make skills a priority than experience.
Shift your focus on the contribution of team members v/s simply presence. Hire people from different backgrounds and industries can serve you to your advantage. A hospitality professional can be great in client servicing. A product marketer can steer you in new angles of marketing than an average event marketer.
As individuals, they bring their own unique experiences, skills, and perspectives.
Assign Roles
There is much more to an event success than people just doing their designated work. One of the quickest ways to ensure your event is on track is to assign specific tasks to specific members to fulfill.
You could assign one person to be responsible for weekly progress reports or for dispute resolution in the team or revenue in check. Ensure that your team has specific roles to play which will contribute to the effectiveness and success of any given event.
In Conclusion
Building a hybrid team is not easy but it isn’t rocket science either. Implementing the discussed ways will help turn your team into a more productive one that will deliver results.
Also, staff development is pertinent to developing a high-performing team. So keep looking for ways to improve the capability of every member of your team.
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