Has Google released a new spam update for search?

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2 min readSep 11, 2024

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In September 2024, Google released another substantial spam upgrade aimed at improving search results by punishing websites that break its spam policy. The change builds on Google’s efforts to improve its spam detection technologies, ensuring that spammy and low-quality content is filtered out more efficiently. This upgrade focuses specifically on AI-generated material and manipulative activities such as paid links and deceptive redirects.

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For webmasters, this means that relying on practices that violate Google’s guidelines, such as thin content or artificially inflating rankings via black-hat SEO approaches, may result in poorer search visibility. In contrast, websites that follow ethical SEO tactics and focus on high-quality, original content may benefit from lower ranking competition.

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This upgrade is part of Google’s continuous strategy to combat web spam and improve user experience throughout the platform, following previous spam updates in June 2024 and earlier this year.

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